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Irvine Talks
Irvine talks is an organization that aims to empower and elevate students from across the IUSD district. This year, it's theme was Sincerely, Me--- a chapter dedicated to reflection and authenticity. As the Graphics Publicist, I created posts for Irvine Talk's socials, advertised its events, and designed merchandise, all which can be seen below.
Posts created for Instagram
3D mockup of brochures handed out during the event.
ASIVC
As campaign publicist for Mahba Ahmad’s ASIVC presidential run, I designed student-focused posters highlighting her key promises—helping secure her election as president.
YouthCARES is an award-winning UCI organization that allows for students to learn and research environmental injustice and climate change alongside mentors. As the logo designer, I drafted multiple brainstorms of potential designs, branching from graphics to logotypes, as well as creating the final product.
Process
Working with YouthCARES, I was tasked to create a logo that embodied the youth-centered climate research group that was both simple yet expressive.
Problem: original logo was distracting and incoherent in execution
Ideation: Being an organization that spurs for student advocacy, the design would have to follow a youthful energy to attract a younger audience. Using organic, rounded shapes would draw a sense of comfort and detract from a corporate manner, in conjunction with light greens to compound the nature-oriented work.
Summary: Following the instructions, I drafted graphic-oriented designs, focusing on collaboration across generation, and themes of growth. Upon feedback, I brainstormed simpler logotypes with distinctive shape language, ensuring easy interpretation for viewers. When designing the actual prototypes I follow a five step routine:
01
Bullet point rough ideas connected to theme
02
Draft sketches of potential options
03
Clean up shape + ensure coherancy
04
Feedback + critique
05
Polish up and done!
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